Did you know that Hugo Boss Man launched 19 years ago, in 1995? For a fragrance, that's impressive. And all these years later it's having a makeover with the help of some amazing musicians. Take a look...
Kate Boy, Kasper Bjørke and Nina Kraviz have teamed up with Hugo Fragrances to reshape famous classic recordings for the new HUGO Man Music Limited Edition (above).Each artist has selected a track which they have “turned upside down” to create an innovative cover. The result is a set of tracks which successfully links this iconic fragrance to music... and cool music too!Take a look at this little behind the scenes with Kate Boy recording their track...